Empirical Study on Global Marketing Flows and Nigerian Economic Growth Perspective
Patrick A. Mbum, Bassey Oben, Ederewhevbe Godfrey Ighoteguonor

This study examined global export flows from 2009 to 2013 with fourteen segments compressed into nine key sectors as identified by WTO International Trade Statistics. It identified dominant powers, players, sectors, drivers and natural criteria to key into those profitable sectors. The study further spread its ambience to cover local population to garner from the field the degree of knowledge and their likely contributions to global market. It split Nigeria into six geo-political zones with 11 towns and cities judgmentally and purposively sampled from a population of 4,400 made up of 400 subjects from each since these towns mean population exceeded 250,000 with intent to cover 1,650 respondents. Questionnaires retrieved from 1,650 totalled 1,481 about 89% correlated positively. The psychometric properties were tested using exploratory, confirmatory factor analysis. Internal consistency, Cronbach alpha (a) and reliability tests were used. Eight qualitative business models were built and supported by empirical data from WTO, OECD, BRICS, and others which showcased strategies to adopt when Nigeria is transforming and globally positioning.

Full Text: PDF     DOI: 10.15640/jibe.v2n4a8