Penetrating the Malaysian Market: The Automotive Industry Context Highlights Barriers to Entry and Opportunities for Success
Richard J. Hunter, Jr., J.D; Laurence McCarthy, Ph. D; Alanna D’Alessandro

This article considers issues in trade relations between the United States and Malaysia. The article is written from the standpoint of a composite American automobile parts manufacturer which is attempting to penetrate the Malaysian automotive market. The article raises questions relating to United States and Malaysian trade policies, optimal entry strategies, and intellectual property issues. The article contains Appendices on United States Free Trade and Bilateral Investment Treaties, Malaysian membership in Asia Pacific Cooperation Pact and the Association of Southeast Asian Nations, as well as providing the contact web pages for a variety of institutions, organizations, and international treaties dealing with intellectual property and international trade. The automotive industry was selected as context because of its importance in the world economy, and more specifically, to both the United States and Malaysia.

Full Text: PDF     DOI: 10.15640/jibe.v5n2a1