Practical Field Observations on Cross Border E-Commerce Startup
Tzu Shan Tseng

Recently, the global sales of cross border e-commerce are increasing. Especially, in most of the Asian countries, companies use the internet platforms to sell their products and make the profits for them. Cross border e-commerce is an important opportunity in this time point but it will be challenged at the same time. This study applied field observations method on the cross border e-commerce platforms - Alibaba, Amazon, Aliexpress, Lazada and eBay for one-year period through the academic–industry cooperation program between companies and university for studying and providing the suggestions about the critical factors to have cross border e-commerce startup. Luckily, the study got the results and applications: Firstly, about the products requiring, the startup must require or produce the products with uniqueness. Secondly, for expanding the international markets for surviving, the startup must acquire multiple platforms operation and management strategy. Thirdly, for reducing the cost, the startup must have localization strategy to reach the global customers in different countries. Fourthly, about the logistics, the oversea warehouses will be one trend of cross-border e-Commerce. Fifthly, it is very important for startup to keep learning and get themselves professionals on, for example, the optimization of keywords of their products and the analyzing the big data for marketing and selling. So the startup must recruit and train their own professional cross border e-Commerce teams.

Full Text: PDF     DOI: 10.15640/jibe.v7n2a14