Sustainable Business Innovation model for Manipulating Tactics and Changing Consumer Behavior: Based on Mobile Phone Operators in Bangladesh
Md. Arif Hossain, Yukari Nagai, Ph.D

This study aims at developing a business innovation model for manipulating tactics and changing consumer behavior on mobile phone operators in Bangladesh. Now-a-days, the mobile phone has part and parcel of our daily life. The specific objectives are to explore the customers' expectations and perceptions; To analyze the factors that affect users for switching to another cell phone operators and finally to find out the ways of sustainability of existing phone operators. The methodology used the qualitative method based on the inductive research approach and an interview technique was employed for data collection. Semi-structured with an open-ended questionnaire were used as instruments for gathering data. A total of 40 (forty) interviewees was taken as a sample based on purposive random sampling techniques. The findings confirmed that some significant service gap between the SIM Company concerning influencing factors except factor. The originality of this study is that a unique business model has been designed based on consumer behavior change for five selected Subscriber Identity Module (SIM) companies in Bangladesh. Also, the model has demonstrated by taking cases of SIM companies. This study outlined future directions for developing a business model of mobile phone companies that could be utilized in other business sectors.

Full Text: PDF     DOI: 10.15640/jibe.v7n2a3